Smarter Car Hire Privacy Policy

This Privacy Policy explains how Smarter Car Hire collects, uses, and protects your personal information. We are committed to protecting your privacy in accordance with UK data protection laws, including the UK General Data Protection Regulation (UK GDPR).

1. Information We Collect

We collect personal information to provide you with our car hire booking service. The information we collect falls into three main categories:

Information you provide to us:

• During a quote enquiry: Your age, pick-up and return locations, dates, and vehicle preferences.
• During a confirmed booking: Your full name, email address, physical address, phone number, and driver's license details. We also collect your payment details to process the booking on behalf of our partners.

Information we collect automatically:

• Price tracking data: Our system automatically tracks the prices of confirmed bookings to apply our price-reduction guarantee. This process is fully automated and does not involve additional personal data collection.
• Website data: We collect technical data like your IP address, browser type, and location to improve our website's functionality and your user experience. This data is collected using cookies and other tracking technologies.

Information from third parties:

• We receive booking information from our car hire partners to confirm your reservation and manage it within our system.

2. How We Use Your Information

We use your personal information for the following purposes:

• To process your car hire booking and confirm your reservation with the car hire provider.
• To manage your booking, including applying our price-reduction guarantee.
• To provide customer support and communicate with you about your booking.
• To improve our website and services by analyzing user behavior.
• To comply with legal obligations and to prevent fraudulent activity.

3. How We Share Your Information

We share your information only when necessary to provide our service. This includes:

• Car hire providers: We share your personal details (excluding payment information) with the car hire company you have booked with so they can fulfill the rental contract.
• Payment processors: We use secure, encrypted payment processors to handle all financial transactions. We do not store your credit or debit card details on our own servers.
• Service providers: We may share data with trusted third-party service providers who assist us with website hosting, data analytics, and marketing.

We will never sell or rent your personal information to third parties for marketing purposes.

4. Data Security

We are committed to protecting your data. We use robust security measures, including data encryption, firewalls, and secure servers, to protect your personal information from unauthorized access, use, or disclosure.

5. Your Rights

Under the UK GDPR, you have several rights regarding your personal data. You have the right to:

• Access the personal data we hold about you.
• Rectify any inaccurate or incomplete data.
• Erase your data in certain circumstances.
• Object to or restrict the processing of your data.
• Withdraw consent where we rely on it to process your data.

To exercise any of these rights, please contact our Data Protection Officer at the address or email provided on our website.

6. Cookies

Our website uses cookies to function correctly and to provide a personalized experience. You can manage your cookie preferences through your browser settings. For more information, please see our separate Cookie Policy.

7. Contact Us

If you have any questions or concerns about this privacy policy or our data practices, please contact us.